Marvel Snap has got plenty of media attention too, sure – but Blizzard and NetEase’s big-name launch had a vital extra element to it: angry dudes. In terms of pure press attention, Diablo Immortal was the biggest mobile game launch of the year, and not in a good way. The smoking gun is supposed to be that the control systems are very similar, even though it’s pretty much the only way to play that sort of game on a touchscreen.It’s the end of 2022, so let’s get self-indulgent: this week we’re publishing a few personal story highlights from the first year of, and giving you a peek behind the curtain on how they came to be published.īlizzard earned $49m from Diablo Immortal’s first month, with 10m downloads to date We appreciate your patience as our teams work tirelessly to create nightmarish experiences worthy of the Lord of Terror.’įor some reason this was taken as meaning there’d definitely be some kind of tease of Diablo IV and they were riled up further when, after it became obvious there wouldn’t be, designer Wyatt Cheng asked jokingly, ‘Do you guys not have phones?’Ī conspiracy theory also quickly sprung up that the game was just a reskin of smartphone game Crusaders Of Light by Chinese company NetEase, who are making Immortal with Blizzard. ‘We know what many of you are hoping for and we can only say that ‘good things come to those who wait,’ but evil things often take longer. ‘These are very exciting times – we currently have multiple teams working on different Diablo projects and we can’t wait to tell you all about them… when the time is right’, reads the blog. Part of the problem is that fans completely misinterpreted a pre-show blog, which gave fairly clear hints that the much-rumoured Diablo IV would not be unveiled this year.
He was roundly cheered by the rest of the audience and Blizzard has been on the defensive ever since.
The lighting rod for fan discontent was a Q&A question at Blizzcon itself, where one attendee asked: ‘Is this an out-of-season April Fool’s joke?’
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